Public Relations

We offer Face-to-face learning, Weekdays and Saturday Classes.

IF YOU’RE AMBITIOUS, ENTHUSIASTIC, AND IMAGINATIVE AND ENJOY A CHALLENGE – THIS IS THE CAREER FOR YOU!

Public Relations offers you stimulation, variety and job satisfaction. It is a popular career choice, with the best positions going to the most qualified people.

With the diversity of skills you will have obtained through Birnam Business College you may seek employment in a wide range of established businesses, in an enormous variety of fields – or you may decide to start your own consultancy.

This course covers the following topics:

Communication
High-impact communication skills. How to respond to any situation with confidence and power. How to be a better communicator.

Public Relations and Events Management
How to handle people with tack and skill. Successful event and management planning. Step by step through the process of organising a function.

Information Processing Speed
Achieve much higher speed of data entry by mastering touch typing.

Principles of Marketing
Marketing is the process which identifies, anticipates and supplies customer requirements efficiently and profitably. In order to understand the marketing process the student will study the philosophies, concepts, terminology, functions and the role of marketing in business.

Marketing Communications
This subject aims to provide the student with a thorough appreciation of the nature and role of the four elements of the promotional mix: Advertising, Public Relations, Sales Promotion and Personal Selling.

MS PowerPoint Presentation
How to make presentations with confidence and power.

Journalism 1
This highly informative subject provides you with the foundation for any further study in Journalism. It not only teaches you the basics of newspapers, magazines, interviewing, radio, TV, press release, law, design, and printing, but also fundamental writing skills required to go out there and report news.

Health, Safety and First Aid
The students will learn why, when and how to use good sterilisation safely and sanitation practices.

Entrepreneurship
The benefit of knowing the techniques and skills required to start your own small business is invaluable. This subject covers the theoretical aspects of the following: profile and mind set of the entrepreneur, functions and economic importance in the SA business environment, benefits and rewards, the business plan and much more.

Practice and Promotion of Sales
In an industry that is consumer orientated, the value of the face to face contact involved in direct sales and promotions cannot be overstated. This subject will provide students with a full understanding of Sales Promotion including Structure, Techniques, Planning, Administration and Effectiveness.

Secure your space with R1000 deposit

Course fees: From R7 200

* Finance Available

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Full Time (Mon-Fri)Part Time (Sat)